BENJAMIN FRANKLIN TREASURE TRAIL
The
Benjamin Franklin Treasure Trail was developed by Joe
Kemp and myself for the ongoing celebration of Benjamin
Franklin's 300th birthday. We were contracted by the
Benjamin Franklin Tercentenary to design, print and
deliver 6,000 passports during the year-long celebration.
The passports contained information on twenty-one
different cultural institutions that were celebrating
Franklin. Each page contained information on the
institution, what Franklin-specific exhibits/events they
were hosting, a question to answer about Franklin, and a
space for the participant to stamp his/her passport
(stamping devices were located at each institution). Once
at least five institutions had been visited, particpants
could visit the Tercentenary website and answer the
questions online. Five locations earned you the title of
"Friend of Franklin," while ten was
"Ingenious Inventor," fifteen "Junto
Member," and all twenty-one earned you the title of
"Esteemed Philosopher." And, anyone who became
an Esteemed Philosopher was automatically entered to win
a Franklin Goody Basket from the Tercentenary!
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